Case Study 6:
HUE campaign - A platform to enable black communities to easily locate the correct make-up.
Project Overview
HUE is the service design outcome for my final year University project.
Awarded BA Product Design prize for Equity, Diversity and Inclusion.
The RSA brief called for a product/service that promotes long-term thinking by protecting and caring for the future in innovative ways. My research revealed a significant gap in the makeup and fashion industry’s support for the Black community, particularly in providing makeup shades that cater to diverse skin tones. This problem became the focus of my service.
My research question for this service was: How can a service help raise awareness and educate a wider audience about the importance of inclusivity in the cosmetics and modelling industries?
Throughout the project, I was responsible for developing personas, identifying key pain points, and conducting primary and secondary research through interviews with makeup artists and diverse individuals. I addressed the core pain points by designing the HUE Campaign.
Response to the Brief
A campaign to raise awareness about skin tone diversity in cosmetics and provide a platform for professionals to ensure the correct products are used for models of all skin tones.
Impact of Hue
Many participants expressed that HUE, as a platform, not only empowered them to select the right makeup products but also provided valuable education on the importance of skin tone diversity in the cosmetic industry.
Reflection
Refine the skin tone cosmetic matching service through the integration of AI technology.
My next steps would be to collaborate with influencer models to reach a broader audience.