Case Study 5:
Alchemia - A platform that uses advanced machine learning to match data across datasets.
Project Overview
I assisted with improving the usability of the Alchemia platform for Knight’s Analytics.
The brief was to enhance the user experience of the Alchemia platform by collaborating with a Front-End Engineer and the Knight’s team to iterate and refine the platform.
Throughout the project, I led user research to understand the target audience’s needs, which informed the ideation and refinement of wireframes. I facilitated feedback sessions to iterate on the design and ensure alignment with both user goals and business objectives. Collaborating closely with the Front-End engineer, I ensured a seamless translation of the design into a functional solution, addressing technical constraints and optimising the user experience.
Response to Brief
An intuitive user experience featuring a bold colour scheme, intuitive buttons, a logo design and informative prompts to guide the user through the platform.
Impact
The platform has been refined to provide a more intuitive experience, enabling customers to match and merge data with greater ease.
Reflection
Conduct usability tests to ensure user flow is effective.
Further collaborate with Front-End Engineer to develop the properties and blocking pages.