Case Study 4:
Freelance - Redesign of Knights Analytic’s Website/presentations and posters.
Project Overview
I collaborated with Knights Analytic’s to redesign their website, posters, and presentation slide decks.
The brief was to design a responsive website that enhances user navigation, enables seamless communication, and clearly highlights Knight's products and services.
Throughout the project I was responsible for conducting user research to understand audience needs, performing colour and typography analysis for brand consistency, and leading the logo design process. I created mood boards to define the design direction and developed low-fidelity wireframes for user experience and functionality. Additionally, I facilitated regular team meetings to gather feedback and ensure alignment with Knight’s expectations.
Response To Brief
A rebrand was crucial to unify the design language and maintain consistency across all platforms. This involved refining the colours, typography, and imagery to create a website and marketing materials that reflect Knight's core values.
Impact of Knight’s Website Redesign
Knight’s has now gain more traction to their website since the redesign. It is now easier for customers to contact Knights and understand the company’s ethos through the design language from the consistency of their platforms.
Reflection
To refine accessibility features in order to reach a wider range of users.
Incorporate more motion graphics to further engage users.